Paloma, a Gynura Aurantiaca, Purple Passion, or Velvet Plant, is a member of the flowering daisy family, Asteraceae. Native to Southeast Asia, Paloma is now more commonly found as a houseplant.


Paloma's leaves and stems are dark green, covered with soft purple 'hairs' that give a velvety touch to the plant. Usually, flowers are rewards for well-kept houseplants, but Paloma's flowers have a strong unpleasant odour, so you might want to avoid them! 

Paloma, Gynura 'Purple Passion'

  • Paloma prefers bright indirect light to partial shade, without prolonged exposure to direct sun - a touch of morning sunlight wouldn’t go a miss.

    If you’re not sure what level of light you have, check the shadows cast by your plant:

    • Minimal shadow = lower light
    • Half shadow = indirect light
    • Full shadow = direct sun

Plant care basics


Place your plants in a spot where they'll thrive & not just where they'll look good - you won't regret it!


Stick your finger 2 inches into your plants soil, and if it's dry give it a drink - if not, hold off on the water.


Plants get hungry too! In spring & summer feed your plants every 2-4 weeks! Back off during Autumn & Winter.

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